A law firm specialized in
Intellectual Property
We handle complex disputes and provide strategic management of trademark portfolios and other IP rights. We advise our clients on matters related to Advertising and the defense of Communication (Legal Marketing), Copyright, Technology and Contracts.
Dispute Resolution
We advise and represent our clients in strategic judicial litigation, involving complex disputes and the defense and enforcement of rights related to trademarks, trade dress, domain names and other distinctive signs, copyright, software, unfair competition, comparative advertising as well as other IP rights.
We also provide preventive dispute resolution services, including the preparation of cease-and-desist letters and settlement agreements.
Trademarks
Legal advice, availability searches, risk assessment, filing and prosecution of trademark applications.
Administrative contentious and strategic management of trademark portfolios before the Brazilian Patent and Trademark Office (INPI) and abroad.
Proceedings for recognition of highly renowned trademarks.
Legal advice on trade dress, domain names and other distinctive signs.
Industrial Property Rights
Legal advice on trade secrets, patents and industrial designs.
Filing and prosecution of patents and industrial design applications before the INPI and abroad.
Copyright
Legal advice on copyright and neighbouring rights, software, image rights, and personality rights.
Risk assessment and legal guidance on the scope, limitations, conditions of use, ownership, and the interface between copyright and new technologies, media, the creative industries, and artificial intelligence.
Legal Marketing
Legal advice on compliance of advertising and marketing communications with applicable legislation and regulatory standards.
Representation, defense, and dispute resolution in proceedings before CONAR (Brazilian National Council for Advertising Self-Regulation).
Technology
Legal advice on software protection and registration before INPI, artificial intelligence, personal data protection and compliance with the Brazilian General Data Protection Law (LGPD) and ANPD (Brazilian National Data Protection Agency) regulations, drafting of privacy policies, terms of use, consent terms, and related documents.
Contracts
Drafting and negotiation of licensing, assignments, and other agreements involving software, copyright, image rights, trademarks, patents, industrial designs, technology transfer, trade secrets, confidentiality agreements, research and development agreement, as well as commercial agreements, such as services, distribution, supply, among others, upon a strategic perspective from Intellectual Property.
Legal assistance with the recordation of technology transfer agreements before the INPI.
Ariel Barcelos Marques Pereira
Founding Partner | Law degree from Universidade Presbiteriana Mackenzie (São Paulo-SP), with a postgraduate degree in Intellectual Property Law from FGV/GVlaw (São Paulo)
With nearly two decades of practice in Intellectual Property as a lawyer, his professional background encompasses advisory practice, strategic management of trademark portfolios and other IP assets, as well as IP dispute resolution in complex matters.
His practice also includes advertising and legal marketing, with experience in proceedings before CONAR, and extensive work in contract matters.
Throughout his career, he has worked in specialized law firms and in legal departments of large multinational companies.